Fyxation Bicycle Company

Those of you that have strolled into the Fyxation bicycle shop in Riverwest, may not know the whole story behind the company that designs their own bicycles and parts.  The concept for the brand and their original product first came to light in 2009 when owners Nick and Jessica Ginster were living in Taiwan.  An idea popped into Nick Ginster’s head to design a bicycle tire for fixed gear bikes that had both sturdy tread and was available in multiple colors; a niche in the market.  He was originally contracted by a company to make the tire, but they backed out.  So, with the encouragement from his wife Jessica, they decided to invest in the brand and take the tire to market.  At the same time, Nick’s brother Ben Ginster came on the team to run the accounting and logistical side of the business.  With a perfectly balanced group of people driven to succeed, the company was born.

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Originally from Milwaukee, Nick and Jessica first met over 20 years ago while working together at a bike shop.  Nick worked as a mechanic and Jessica was the store manager.  They were brought together by their love for bicycling, health and spreading adventure.  Nick was always mechanically inclined and an avid biker since a child, and at the age of 13, he disassembled a snow blower engine to create a gas-powered bicycle.  His mom looked at his dad and said “engineer.”  The rest is history.  Jessica, however, has a background in health, science and community engagement.  She has a natural talent of adapting to rapidly changing circumstances and understanding the needs of Fyxation’s customers.

Before moving back to Milwaukee in 2009 to start Fyxation, the couple lived in Taiwan for five years because of Nick’s job that involved overseas production of bicycle products.  He later took that knowledge to start his own company (still in Taiwan), doing product design and product sourcing overseas for U.S. companies.   When Nick and Jessica came back to the United States, they first presented their fixed gear tire with Ben at the world’s largest bicycle trade show.  “Fyxation has always been a Milwaukee company and Milwaukee is our home,” says Nick.

The business took off when they found distributers to sell their product through bike shops around the U.S. and globally, but this did not happen by luck.  It was a “very tactical approach,” explains Jessica.  Their well laid-out plan combined with years of experience allowed the company to grow quickly.  Soon after their tire was on the market, other companies began making competitive tires so Fyxation started diversifying their products to include pedals, parts, accessories, frames, and then bikes.

“That has developed into the product line that you see today,” says Nick.  “We are quick to change when we need to.  But from the beginning of our brand, we always made quality affordable products and we still do that.”

The time came when they needed a local warehouse.  The natural choice was to use the Pedal Milwaukee building in the Silver City neighborhood. The building was formerly owned by Tom Schuler of Team Sports but Fyxation just bought the space.  Until that point, Fyxation only sold their products through other bike shops, but when people started knocking on the door of the warehouse looking for a Fyxation store, the team decided it was time to open a public storefront, so they could better connect with their Milwaukee customers. “We had never been very good at telling our story locally,” explains Nick, “and when we opened the store, we had a public front and decided to change that.”  So, in 2014, the company opened the store you now know in Riverwest.

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Fyxation has continued to grow over the years, both in their production and community outreach.  One of their first local projects was designing a custom bike for Colectivo and have since expanded that by designing custom bikes for Lakefront Brewery, Milwaukee County Parks, Wisconsin Bike Fed, Goose Island, Nike and many other partners.  Nick’s favorite project they’ve done recently is their custom-designed bike for the Milwaukee people’s flag.  The bike was in such high demand that they decided to do a limited run of 40 bikes, which sold out in under a year. “We really believe in cycling and trying to help out in our communities as much as we can,” says Nick.  It’s impossible to list all of the ways Fyxation gives back in a short blog post, but to name a few, they host and support local organizations like DRAFT Milwaukee and Black Girls Do Bike.  Fyxation also donates to organizations outside of biking like Lymphoma & Cancer Society, Progressive Community Health Centers and Feeding America.

Everything they do as a company comes back to their core mission: to deliver adventure.  Fyxation wants to be a place where people of all ethnicities, backgrounds and experience levels feel comfortable to get on a bike and ask questions.  “One of the strongest suits that I bring is the fact that I am a female in a male-dominated industry and I’m also a woman of color,” states Jessica. “For me, it’s all about empowering the consumer, empowering the community.  Knowledge is power so let’s share the knowledge I’ve gained with people who are intimidated.”  Biking is for everyone, whether you’re the urban commuter, the mountain bike adventurer or the person that occasionally wants a little wind in your hair.  Stop by their shop so they can find the perfect bike to fit your style and help you discover your adventure.

Visit Fyxation’s website to get in touch or see their product line.

Urban Guesthouses and B&Bs: A New Way to Experience Milwaukee

I recently wrote an article for the Shepherd Express about Milwaukee’s guesthouses and B&Bs, highlighting the uniqueness of these businesses and why people would want to stay at this type of accommodation.  You can read the article here or see it on the Shepherd Express website.

The accommodation industry is shifting toward small cozy guesthouses and Milwaukee is picking up on the trend. When most of us imagine a bed and breakfast (B&B), we think of a remote cottage in the countryside, but Milwaukee has urban guesthouses and B&Bs that offer easy access to the city and a comfortable, welcoming place to rest your head at night. With the rise of the “sharing economy” through sites like Airbnb and Couchsurfing, people in the industry are realizing that travelers are looking for a “home away from home.”

Imagine for a moment that you are visiting a new city for a few days, and when you first arrive to your accommodation, you are greeted by a friendly face—the owner of the house. Rather than walking into a generic lobby, you enter what feels like home, with a personalized touch. You sit down in the common room with a warm cup of tea to have genuine conversation with the other guests, and suddenly this city doesn’t feel so strange.

As travelers, we are drawn to these small, unique businesses when looking for accommodations because we want a story. The structure and design of a guesthouse tells the story of its neighborhood, just as much as its owner does. By staying in a family-run guesthouse or B&B, you get the chance to meet the people who run it and see Milwaukee through their eyes. Not only will they reveal the hidden corners of Milwaukee, but they take the time to learn about you and your interests before suggesting the perfect outing. When traveling, the place where you stay should be as much a part of the experience as the rest of the city.

Milwaukee has six small, family-run guesthouses or B&Bs that are all notably unique. From Victorian-style bed and breakfasts to a guesthouse in the midst of flourishing gardens and a cozy gallery space, each place adds a unique accent to the urban neighborhoods of this city.

Here they are in alphabetical order:

 

The Brumder Mansion

www.milwaukeemansion.com

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The Brumder Mansion brings a different experience to the Concordia neighborhood. Built on Wisconsin Avenue in 1910 by George Brumder (1839-1910), the building has a theater in the basement and five bedrooms, most of which have a Jacuzzi and fireplace. Nine years ago, Tom and Julie Carr came from California, bought the Brumder Mansion and rebuilt the basement theater. Some guests come for romantic escapes in the bed and breakfast, while others come specifically for the theater.

“This isn’t a bed and breakfast; it’s a Hollywood set,” says Tom Carr. Stay a night during one of the performances, and you will be taken away into another world of fantasy and imaginary characters. The Brumder’s theater puts on four to five shows per year, made possible by production manager Amanda Hull, artistic director Tom Marks and Milwaukee Entertainment Group. Whether you are trying to solve a murder mystery or you are being swept up into the madness of the Hatter in Alice’s Wonderland, you won’t be bored. Don’t miss their upcoming shows including Dancing with Hamlet.

 

Kinn Guesthouse

www.kinnmke.com

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Originally from Chicago, Charles and Connie Bailey moved their family to Milwaukee in 2015 when they bought the Cream City brick building on Kinnickinnic Avenue in Bay View. After a year-and-a-half of restoring the building, the couple opened Kinn Guesthouse in March of 2017. The name Kinn comes from Charles’ father and grandfather who ran the Drake hotels in Chicago and passed the trade down to him. The eight-room guesthouse has a chic modern feel with large windows in every room, making the rooms seem twice their actual size. All but one of the rooms and the spacious common area are on the second floor of the building, above the restaurant, Kindred.

Before you get to your room, you will be stopped by the stunning kitchen and living room space that is free for all the guests to use. Along with the deep-cushioned couch, gallery wall and fully outfitted kitchen, the Baileys have a Nespresso machine, bottle of wine and popcorn waiting for their guests. “People care to live in a different way,” says Charles. “They want something that’s more cozy and comfortable and feels more like home than the big hotels.” If you stay at Kinn, you will most likely meet the charming couple and be treated to the Honey Pie pastries that they offer every weekend.

 

Manderley Bed & Breakfast

www.bedandbreakfastmilwaukee.com

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For the last 17 years, Marie and Andrew Parker have been running Manderley Bed and Breakfast, making it the oldest running B&B in Milwaukee. Originally from the Milwaukee area, the couple decided to open the bed and breakfast once they discovered the elaborate mansion on Wells Street in the Concordia neighborhood. “Even in its dilapidated condition, it had charm and appeal,” explains Andrew. After seven years of rebuilding the structure and designing the interior with hand-made stencils and hand-painted art, they finally opened their dream business. Because there were no other Milwaukee B&Bs at the time, the couple helped the city write the laws pertaining to bed and breakfasts, making Concordia the official Bed and Breakfast District of Milwaukee.

When you first walk up to the Manderley mansion, you will most likely be greeted by one of the friendly cats waiting for you on the porch. As you pass through the door into the house, you will be taken back in time to a Victorian era filled with old books, ornate wall décor and a warm fireplace. Andrew and Marie will make you feel right at home with friendly conversation over fresh breakfast from their backyard chicken coop and vegetable garden. There is no doubt these two are dedicated to their guests and to Milwaukee.

 

Muse Gallery Guesthouse

www.themuseguesthouse.com

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When you choose to stay at the Muse Gallery Guesthouse in the heart of Bay View, you may spend hours sitting and talking with Mary Ellen Hermann and Andrew Meechan—the owners of the place. The novelty of this guesthouse comes from the Milwaukee art hanging on its walls and the dedication the couple has for the local artists. All of the art changes quarterly, thanks to the curating of Renée “Luna” Bebeau. To see the work on display, stop in during one of their gallery events or during the Bay View Gallery Night.

As experienced travelers, Hermann and Meechan see the value in bed and breakfasts because of the well-traveled people they often meet in such places. “When you have breakfast with them, you learn so many things, particularly the next two dozen places you want to go visit,” explains Mary Ellen. The guesthouse is meant to be an experience and a welcoming place for travelers to relax and feel like they are part of the city.

 

Sanger House Gardens

www.sangerhousegardens.com

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While walking up the front stairs to the Sanger House Gardens through the lush greenery, you can look over the vast array of plants at the beautiful cityscape of Milwaukee. If you continue on the winding pathways through the arching branches and multitude of colors, you will reach the carriage house in the back of the garden. There is only one bedroom in this urban getaway, but it is a luxury space with two floors, kitchen, laundry machines and double doors that open to the gardens. Steve Bialk and Angela Duckert bought the Brewer’s Hill property in 1985 and have been enhancing the gardens ever since.

About five years ago, they decided to start a wedding and event business in the space. Along with formal events, the couple has also hosted neighborhood garden clubs and participated in Doors Open Milwaukee 2017. After getting repeated requests for a guesthouse, Bialk and Duckert finally renovated the carriage house and opened the guesthouse last April. There is no breakfast included with your stay, but when you arrive, you’ll get a personal tour of the gardens and personal suggestions for your Milwaukee stay. One of the best things about Sanger is that pets are allowed. It’s a place where you get the best of both worlds: close proximity to the city and a hideaway amidst blooming flowers.

 

Schuster Mansion Bed & Breakfast

www.schustermansion.com

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In that same Concordia neighborhood, you will find Schuster Mansion Bed and Breakfast, run by Rick and Laura Sue Mosier. They’re known for their Victorian-style high tea and exceptional hospitality. If you want coffee or tea delivered to your room in the morning, a choice of breakfast from their menu that has not changed in 10 years and freshly-ironed sheets every night, then the Schuster Mansion is the place for you. As you wander through the halls of the mansion, you get lost in the relics adorning the walls and the hand-made decorations throughout the house. The attention to detail is unreal, even down to the shower curtain rings covered in fabric so they don’t make a sound.

The moment you meet Rick and Laura Sue Mosier, you already feel like old friends. “It is so fun to meet people and learn about their lives and why they’re here. We’re part of people’s lives,” says Laura Sue. After talking with the couple for what could be hours, they will give you customized suggestions about the city based on your interests and their own secrets spots in Milwaukee.