Mobcraft Brewery brings a new business model to small breweries: crowd sourcing. Anyone can go on their website to submit an idea or recipe for a beer. Every month, the top ideas go on to the website and anyone can vote for their favorite by pre-ordering their choice. The voting closes after a month and the brew master Andrew Gierczak perfects the recipe. Mobcraft has a new beer featured every month that is chosen by their customers.
Once the new building opened in Milwaukee last year, I met with the founder Henry Schwartz to photograph the brewery. It is a large beautiful building with top-of-line brewing equipment, but the brewery didn’t start this way. Before Mobcraft was even a business, it started as a few friends home brewing in Madison. They would brew beers based on requests from their friends. They soon realized that this would be a great idea for a business and officially started the company in 2012.
Now that they are located in Walker’s Point, I can’t stay away. I subscribe to their monthly beer subscription and frequent the brewery for their bustling atmosphere and local bands that often play. Check out their website and drink up! www.MobcraftBeer.com