Fyxation Bicycle Company

Those of you that have strolled into the Fyxation bicycle shop in Riverwest, may not know the whole story behind the company that designs their own bicycles and parts.  The concept for the brand and their original product first came to light in 2009 when owners Nick and Jessica Ginster were living in Taiwan.  An idea popped into Nick Ginster’s head to design a bicycle tire for fixed gear bikes that had both sturdy tread and was available in multiple colors; a niche in the market.  He was originally contracted by a company to make the tire, but they backed out.  So, with the encouragement from his wife Jessica, they decided to invest in the brand and take the tire to market.  At the same time, Nick’s brother Ben Ginster came on the team to run the accounting and logistical side of the business.  With a perfectly balanced group of people driven to succeed, the company was born.

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Originally from Milwaukee, Nick and Jessica first met over 20 years ago while working together at a bike shop.  Nick worked as a mechanic and Jessica was the store manager.  They were brought together by their love for bicycling, health and spreading adventure.  Nick was always mechanically inclined and an avid biker since a child, and at the age of 13, he disassembled a snow blower engine to create a gas-powered bicycle.  His mom looked at his dad and said “engineer.”  The rest is history.  Jessica, however, has a background in health, science and community engagement.  She has a natural talent of adapting to rapidly changing circumstances and understanding the needs of Fyxation’s customers.

Before moving back to Milwaukee in 2009 to start Fyxation, the couple lived in Taiwan for five years because of Nick’s job that involved overseas production of bicycle products.  He later took that knowledge to start his own company (still in Taiwan), doing product design and product sourcing overseas for U.S. companies.   When Nick and Jessica came back to the United States, they first presented their fixed gear tire with Ben at the world’s largest bicycle trade show.  “Fyxation has always been a Milwaukee company and Milwaukee is our home,” says Nick.

The business took off when they found distributers to sell their product through bike shops around the U.S. and globally, but this did not happen by luck.  It was a “very tactical approach,” explains Jessica.  Their well laid-out plan combined with years of experience allowed the company to grow quickly.  Soon after their tire was on the market, other companies began making competitive tires so Fyxation started diversifying their products to include pedals, parts, accessories, frames, and then bikes.

“That has developed into the product line that you see today,” says Nick.  “We are quick to change when we need to.  But from the beginning of our brand, we always made quality affordable products and we still do that.”

The time came when they needed a local warehouse.  The natural choice was to use the Pedal Milwaukee building in the Silver City neighborhood. The building was formerly owned by Tom Schuler of Team Sports but Fyxation just bought the space.  Until that point, Fyxation only sold their products through other bike shops, but when people started knocking on the door of the warehouse looking for a Fyxation store, the team decided it was time to open a public storefront, so they could better connect with their Milwaukee customers. “We had never been very good at telling our story locally,” explains Nick, “and when we opened the store, we had a public front and decided to change that.”  So, in 2014, the company opened the store you now know in Riverwest.

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Fyxation has continued to grow over the years, both in their production and community outreach.  One of their first local projects was designing a custom bike for Colectivo and have since expanded that by designing custom bikes for Lakefront Brewery, Milwaukee County Parks, Wisconsin Bike Fed, Goose Island, Nike and many other partners.  Nick’s favorite project they’ve done recently is their custom-designed bike for the Milwaukee people’s flag.  The bike was in such high demand that they decided to do a limited run of 40 bikes, which sold out in under a year. “We really believe in cycling and trying to help out in our communities as much as we can,” says Nick.  It’s impossible to list all of the ways Fyxation gives back in a short blog post, but to name a few, they host and support local organizations like DRAFT Milwaukee and Black Girls Do Bike.  Fyxation also donates to organizations outside of biking like Lymphoma & Cancer Society, Progressive Community Health Centers and Feeding America.

Everything they do as a company comes back to their core mission: to deliver adventure.  Fyxation wants to be a place where people of all ethnicities, backgrounds and experience levels feel comfortable to get on a bike and ask questions.  “One of the strongest suits that I bring is the fact that I am a female in a male-dominated industry and I’m also a woman of color,” states Jessica. “For me, it’s all about empowering the consumer, empowering the community.  Knowledge is power so let’s share the knowledge I’ve gained with people who are intimidated.”  Biking is for everyone, whether you’re the urban commuter, the mountain bike adventurer or the person that occasionally wants a little wind in your hair.  Stop by their shop so they can find the perfect bike to fit your style and help you discover your adventure.

Visit Fyxation’s website to get in touch or see their product line.

Moxxy Group

If you need a kick-ass marketing strategy and someone to tell you the truth about your business, then call Katherine Juergens and Alice Stephens of Moxxy Group. Katherine met Alice after working together at Aurora and after deciding to start her own business, Katherine founded Moxxy Group in February 2017. These two complement each other’s skill sets perfectly. While Katherine is the creative big picture thinker with grand ideas and ambitious goals for the future, Alice keeps clients grounded by focusing on building long term marketing strategies that best align business objectives and the road map for getting there. “What we can bring together is a really cool combination,” says Juergens, “plus we happen to represent two industries that are massively underrepresented by women.” Katherine brings more than 15 years of health care industry experience to the table while Alice is equally as knowledgeable about the financial services industry.

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Katherine Juergens, CEO & Founder

Having worked in corporate companies for most of their careers, the two women offer a different perspective to marketing, which is the opposite of corporate America. Juergens and Stephens know first-hand that corporations spend millions of dollars on research trying to find out who their consumer market is, when “it’s really quite simple,” states Alice. “It’s just not simple to the people who are cutting the checks in leadership positions for a lot of these corporations. And that is a huge problem. A lot of what we do is bringing that customer voice to the forefront.” Moxxy Group works with senior leadership teams to develop a marketing plan that is actually relevant to the consumers, who in these industries are majority women. When proposing necessary improvements, they don’t hold back and explain the reality of the company’s product. Katherine attests, “My reputation was the girl in the room who is going to say what everybody is thinking but nobody says.” And that was the driving idea that motivated her to start this business.

This dynamic partnership works with an array of companies internationally but many of their clients are also based in Milwaukee. Both women have lived in Milwaukee for over 20 years and in that time, they have seen the increasing development of small entrepreneurs. From their perspective, the Milwaukee entrepreneur is unique because they are more vested in developing an idea versus using it as a financial element. They are seeing all kinds of extraordinary ideas pop up around Milwaukee but these inventors don’t know where to start and “that’s where we come in and help,” says Alice. The Moxxy Group feels they are among these start-ups, looking at things in a fresh new way.

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Alice Stephens, Chief Strategist

A large motivator for Alice and Katherine is girl power and they want to share that message. “We have both lived and grown up in industries where there just is not enough girl power,” says Alice. Applying that experience, they make sure to keep a balance in their marketing strategies to ensure all potential clients are being reached. These two have a passion for Milwaukee and are using their unique point of view and no-nonsense attitude to make big changes in this city.

To connect with Katherine and Alice, visit their website: www.MoxxyGroup.com

Dr. Moe Mukiibi

How clean is the water we are drinking?  Is bottled water really any better for us than tap water?  How can I be sure that the water I am drinking and using in my home is safe?  If it’s not safe, what can I do to fix it?

These are some of the questions that Dr. Moe Mukiibi is asking for us.  As a globally recognized Water Exert and Tech Innovator, Mukiibi has been all over the world trying to solve our water problems and wants to empower the average person by helping them understand what is in their own water.  “We gotta do better, we gotta educate the people,” he proclaims.

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Dr. Mukiibi grew up in Uganda walking miles with his mother every day carrying water back to their village.  They did not have many sources of water, so the only option was to walk to the closest source, and bring it back to their home.  When I asked Mukiibi what motivated him to go into the water field, he replied, “I [went] into the water area to find a solution…I was so determined that I was going to help my mother out to find water…I remember that vision very well when I was 5 years old.”

Since then, he received a PhD in Chemical and Environmental Engineering and has worked around the world with various water technology companies. He now resides in Milwaukee working as the Executive Chief Technology Officer with Stonehouse Water Technologies at the Global Water Council.  But for Dr. Mukiibi, that is not enough.  He has 9 patents out for water technologies that he invented, including a machine that can convert air into water.  Don’t believe me? Ask him yourself.

As part of his “Wise Up on Your Water” initiative, Mukiibi also wants to start a water co-op in Milwaukee for the average person like you and me because most of us don’t really know what is in the water that comes from our tap, bottled water or wells.  Mukiibi points out that he has seen a lot of people looking for solutions but they don’t know how to decide which is right. For instance, people use waters filters at home, but often choose a filter based on advertising, personal bias or simply guessing.  “I want to change that. I want to empower and educate the people. I want to give them the tools.”

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If people joined this co-op, he would teach them how to read the water report they receive in the mail every year, teach them how to test their own water and help them find a filtration system that matches their water supply quality and lifestyle.  Dr. Mukiibi’s idea is to first educate this group of people.  Then once educated, these people can take this information and educate others, make money off their ideas or simply be safe in their own homes if that is what they desire.

Dr. Moe Mukiibi is a strong believer that knowledge is power.  He explains to me that we need to be informed and “together that is how we are going to make a difference in the world.”

To get in touch with Dr. Mukiibi, visit his LinkedIn or email him at dr.moe.m@fwmtech.com