Moxxy Group

If you need a kick-ass marketing strategy and someone to tell you the truth about your business, then call Katherine Juergens and Alice Stephens of Moxxy Group. Katherine met Alice after working together at Aurora and after deciding to start her own business, Katherine founded Moxxy Group in February 2017. These two complement each other’s skill sets perfectly. While Katherine is the creative big picture thinker with grand ideas and ambitious goals for the future, Alice keeps clients grounded by focusing on building long term marketing strategies that best align business objectives and the road map for getting there. “What we can bring together is a really cool combination,” says Juergens, “plus we happen to represent two industries that are massively underrepresented by women.” Katherine brings more than 15 years of health care industry experience to the table while Alice is equally as knowledgeable about the financial services industry.

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Katherine Juergens, CEO & Founder

Having worked in corporate companies for most of their careers, the two women offer a different perspective to marketing, which is the opposite of corporate America. Juergens and Stephens know first-hand that corporations spend millions of dollars on research trying to find out who their consumer market is, when “it’s really quite simple,” states Alice. “It’s just not simple to the people who are cutting the checks in leadership positions for a lot of these corporations. And that is a huge problem. A lot of what we do is bringing that customer voice to the forefront.” Moxxy Group works with senior leadership teams to develop a marketing plan that is actually relevant to the consumers, who in these industries are majority women. When proposing necessary improvements, they don’t hold back and explain the reality of the company’s product. Katherine attests, “My reputation was the girl in the room who is going to say what everybody is thinking but nobody says.” And that was the driving idea that motivated her to start this business.

This dynamic partnership works with an array of companies internationally but many of their clients are also based in Milwaukee. Both women have lived in Milwaukee for over 20 years and in that time, they have seen the increasing development of small entrepreneurs. From their perspective, the Milwaukee entrepreneur is unique because they are more vested in developing an idea versus using it as a financial element. They are seeing all kinds of extraordinary ideas pop up around Milwaukee but these inventors don’t know where to start and “that’s where we come in and help,” says Alice. The Moxxy Group feels they are among these start-ups, looking at things in a fresh new way.

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Alice Stephens, Chief Strategist

A large motivator for Alice and Katherine is girl power and they want to share that message. “We have both lived and grown up in industries where there just is not enough girl power,” says Alice. Applying that experience, they make sure to keep a balance in their marketing strategies to ensure all potential clients are being reached. These two have a passion for Milwaukee and are using their unique point of view and no-nonsense attitude to make big changes in this city.

To connect with Katherine and Alice, visit their website: www.MoxxyGroup.com

Dr. Moe Mukiibi

How clean is the water we are drinking?  Is bottled water really any better for us than tap water?  How can I be sure that the water I am drinking and using in my home is safe?  If it’s not safe, what can I do to fix it?

These are some of the questions that Dr. Moe Mukiibi is asking for us.  As a globally recognized Water Exert and Tech Innovator, Mukiibi has been all over the world trying to solve our water problems and wants to empower the average person by helping them understand what is in their own water.  “We gotta do better, we gotta educate the people,” he proclaims.

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Dr. Mukiibi grew up in Uganda walking miles with his mother every day carrying water back to their village.  They did not have many sources of water, so the only option was to walk to the closest source, and bring it back to their home.  When I asked Mukiibi what motivated him to go into the water field, he replied, “I [went] into the water area to find a solution…I was so determined that I was going to help my mother out to find water…I remember that vision very well when I was 5 years old.”

Since then, he received a PhD in Chemical and Environmental Engineering and has worked around the world with various water technology companies. He now resides in Milwaukee working as the Executive Chief Technology Officer with Stonehouse Water Technologies at the Global Water Council.  But for Dr. Mukiibi, that is not enough.  He has 9 patents out for water technologies that he invented, including a machine that can convert air into water.  Don’t believe me? Ask him yourself.

As part of his “Wise Up on Your Water” initiative, Mukiibi also wants to start a water co-op in Milwaukee for the average person like you and me because most of us don’t really know what is in the water that comes from our tap, bottled water or wells.  Mukiibi points out that he has seen a lot of people looking for solutions but they don’t know how to decide which is right. For instance, people use waters filters at home, but often choose a filter based on advertising, personal bias or simply guessing.  “I want to change that. I want to empower and educate the people. I want to give them the tools.”

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If people joined this co-op, he would teach them how to read the water report they receive in the mail every year, teach them how to test their own water and help them find a filtration system that matches their water supply quality and lifestyle.  Dr. Mukiibi’s idea is to first educate this group of people.  Then once educated, these people can take this information and educate others, make money off their ideas or simply be safe in their own homes if that is what they desire.

Dr. Moe Mukiibi is a strong believer that knowledge is power.  He explains to me that we need to be informed and “together that is how we are going to make a difference in the world.”

To get in touch with Dr. Mukiibi, visit his LinkedIn or email him at dr.moe.m@fwmtech.com