Moxxy Group

If you need a kick-ass marketing strategy and someone to tell you the truth about your business, then call Katherine Juergens and Alice Stephens of Moxxy Group. Katherine met Alice after working together at Aurora and after deciding to start her own business, Katherine founded Moxxy Group in February 2017. These two complement each other’s skill sets perfectly. While Katherine is the creative big picture thinker with grand ideas and ambitious goals for the future, Alice keeps clients grounded by focusing on building long term marketing strategies that best align business objectives and the road map for getting there. “What we can bring together is a really cool combination,” says Juergens, “plus we happen to represent two industries that are massively underrepresented by women.” Katherine brings more than 15 years of health care industry experience to the table while Alice is equally as knowledgeable about the financial services industry.

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Katherine Juergens, CEO & Founder

Having worked in corporate companies for most of their careers, the two women offer a different perspective to marketing, which is the opposite of corporate America. Juergens and Stephens know first-hand that corporations spend millions of dollars on research trying to find out who their consumer market is, when “it’s really quite simple,” states Alice. “It’s just not simple to the people who are cutting the checks in leadership positions for a lot of these corporations. And that is a huge problem. A lot of what we do is bringing that customer voice to the forefront.” Moxxy Group works with senior leadership teams to develop a marketing plan that is actually relevant to the consumers, who in these industries are majority women. When proposing necessary improvements, they don’t hold back and explain the reality of the company’s product. Katherine attests, “My reputation was the girl in the room who is going to say what everybody is thinking but nobody says.” And that was the driving idea that motivated her to start this business.

This dynamic partnership works with an array of companies internationally but many of their clients are also based in Milwaukee. Both women have lived in Milwaukee for over 20 years and in that time, they have seen the increasing development of small entrepreneurs. From their perspective, the Milwaukee entrepreneur is unique because they are more vested in developing an idea versus using it as a financial element. They are seeing all kinds of extraordinary ideas pop up around Milwaukee but these inventors don’t know where to start and “that’s where we come in and help,” says Alice. The Moxxy Group feels they are among these start-ups, looking at things in a fresh new way.

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Alice Stephens, Chief Strategist

A large motivator for Alice and Katherine is girl power and they want to share that message. “We have both lived and grown up in industries where there just is not enough girl power,” says Alice. Applying that experience, they make sure to keep a balance in their marketing strategies to ensure all potential clients are being reached. These two have a passion for Milwaukee and are using their unique point of view and no-nonsense attitude to make big changes in this city.

To connect with Katherine and Alice, visit their website: www.MoxxyGroup.com

Milwaukee Talks Green

“The partnership works perfectly because we get to engage the community and broaden our reach by working together.”  That’s Jessy Ortiz, Outpost’s Sustainability Manager talking about how she and Anastasia Kraft created Milwaukee Talks Green. Jessy and Ana started this group this past January because they wanted to inform our community about sustainability.  The group meets roughly once a month to host events with guest speakers, tour local facilities, clean up rivers and more.  “The whole idea of MKE Talks Green is to educate our community so people will know more and can make better decisions in their everyday life,” explains Ana Kraft.

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But lets back up a moment because these two ambitious women didn’t even know each other until November 2016.  Ana, originally from Germany, saw things differently than many Americans because she grew up in a country with small cars, renewable energy, extensive waste management and elaborate recycling.  “Instead of complaining, I wanted to meet people. I’m sure there are many people out there that care about the environment and want to learn something,” she says.  Inspired by TED Talks, she decided to make a Meet Up group where speakers could present to the community and everyone could discuss the topic afterwards.

Enter Jessy Ortiz and Outpost Natural Foods.  At about the same time, Jessy and the company were discussing how to better engage the community in sustainability.  The original idea was to start a group only for owners of the Outpost co-op, but when Ana showed up at the Bay View location asking if Outpost would host the Meet Up group, it made more sense to include the whole community.

2017_06_25_JO_004_1EAna and Jessy plan out the events with themes based on the time of year or relevant holidays.  For instance, in March their theme was water for World Water Day and they invited speakers from Milwaukee River Keeper, Feed Mouths Filling Minds and water expert Dr. Moe Mukiibi.  In April they focused on local farming, hosting speakers from the Young Farmers Program and Victory Garden Initiative.  In the summer months, they organized outside events like a tour of Milwaukee recycling facilities and of the Schlitz Audubon Nature Center.  August’s theme will be sustainable grazing and later in the fall they will be focussing on energy efficiency.

The two women emphasize that the group is meant to inform people of what’s already going on in their community and hopefully inspire them to get involved.  “The idea is think global, act local,” says Jessy.  “This is one way for Outpost to extend their mission: to provide owners a healthy, diverse and sustainable community.”

“Education is the most powerful tool we can use to change the world,” Ana passionately states. “Hopefully we will create a community where people see their impact.”

To join these two inspiring women at their next event, visit their Facebook page and learn more about how Milwaukee is becoming a sustainable city.

Flying Squirrel Pilates

Jaime Hayden is an outgoing and engaging pilates instructor that runs a small studio in the Third Ward called Flying Squirrel Pilates. Jaime is a busy woman, teaching a wide variety of classes along with running the business on her own.  She first became certified in pilates 12 years ago while working a surprising mix of other jobs.  Originally from Houston Texas, Jaime moved to Milwaukee to be closer to family.  She started her business seven years ago out of her home with a little support from her dad and it has been growing ever since.  She now has bragging rights for winning the best Milwaukee pilates studio in 2013, 2014 and 2016 according to Milwaukee A List.

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When describing her path of how she got here, Jaime described her love of athletics and history as a softball player and gymnast.  Later in life, she had two knee surgeries and consequently found pilates.  She quickly fell in love with the new sport and pursued the idea as a career.   Pilates was “designed to make your body feel good doing everything else you do,” she explains.  “It is meant to strengthen your core and keep your vertebrae decompressed.”

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Jaime sees pilates not just as a sport, but as a healing practice.  She began telling me about her very first client, Terri, who has taken her classes in every location she’s taught for 7 years now.  The two met at the occupational therapy clinic where Jamie was working at the time. Terri has severe rheumatoid arthritis and used to have a very limited range of motion, but has been taking Jaime’s classes twice a week ever since she started the business. Now Terri “can do planks better than anyone. What it’s done for her rheumatoid arthritis is amazing,” says Jaime with a proud smile on her face.

If you talk to Jaime for more than 30 seconds, you can tell that she is passionate about her business and her clients. “My clients are amazing, they’ve become super good friends,” she mentions and adds that she would much rather be doing this than anything else.  So talk to her yourself or better yet, take a pilates class.

You can view her website at http://fspilates.wixsite.com/flyingsquirrel.

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